Titre: Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales
�diteur: Harper Business
Date de parution: 1992
Langue: anglais
ISBN � 10 chiffres: 0395578205
ISBN � 13 chiffres: 9780395578209
Reliure: Couverture souple
�tat de l'article: Good
Sign�: Sign� par l'auteur

A propos de ce titre

Synopsis

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

� propos de l?auteur

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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