At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Signed. Ex company library. 264 pages.

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D�tails bibliographiques

Titre

Web Word Wizardry: A Guide for Writing on the Web and Intranet

�diteur

Ten Speed Press

Date de parution

2001

Langue

anglais

ISBN � 10 chiffres

1580082238

ISBN � 13 chiffres

9781580082235

Reliure

Paperback

�tat de l'article

Good

Sign�

Sign� par l'auteur

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A propos de ce titre

Synopsis

Rare book

Pr�sentation de l'�diteur

At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines.Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read.

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