Web Word Wizardry: A Guide for Writing on the Web and Intranet

Rachel McAlpine

ISBN 10: 1580082238 / ISBN 13: 9781580082235

Edité par Ten Speed Press, 2001

A propos de cet article

At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Signed. Ex company library. 264 pages. N° de réf. du vendeur 1574504

Détails bibliographiques

Titre : Web Word Wizardry: A Guide for Writing on ...

Éditeur : Ten Speed Press

Date d'édition : 2001

Reliure : Paperback

Etat : Good

Signé : Signé par l'auteur

A propos de ce titre

Synopsis :

Rare book

Présentation de l'éditeur:

At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines.Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read.