The untapped source of professional users for co-creation : The role of freeride team riders for innovation

David Pitschmann

ISBN 10: 3639349598 / ISBN 13: 9783639349597

Edité par VDM Verlag Dr. Müller, 2011

A propos de cet article

nach der Bestellung gedruckt Neuware - Printed after ordering - Over the last decade, both scholars and practitioners have uncovered users as a valuable source of innovation leading to open innovation and Co-Creation strategies where consumers take an active role and co-create value together with the company. Throughout the new product development stages various groups of users have been identified to contribute for different new product development tasks. Especially lead users were found to support a company's radical innovation activities. However, also ordinary customers contribute valuable information for innovation management. Recently so called expert users, characterized through a very high level of user expertise in a specific product category, have been identified as a valuable player in a company's open innovation efforts. In this thesis I will explore the role of the previously unrecognized group of users that I labeled professional users. To gain further insight sponsored freeride team riders will be surveyed and interviewed.

N° de réf. du vendeur 9783639349597

Détails bibliographiques

• Titre: The untapped source of professional users for co-creation : The role of freeride team riders for innovation
• Éditeur: VDM Verlag Dr. Müller
• Date de parution: 2011
• Langue: anglais
• ISBN à 10 chiffres: 3639349598
• ISBN à 13 chiffres: 9783639349597
• Reliure: Taschenbuch
• État de l'article: Neu
• Dimensions: 22 L x 15 H x 0,6 P (centimètres) 22 centimètres de largeur par 15 centimètres de hauteur par 0,6 centimètres de profondeur
• Poids: 183 grammes

A propos de ce titre

Synopsis

Over the last decade, both scholars and practitioners have uncovered users as a valuable source of innovation leading to open innovation and Co-Creation strategies where consumers take an active role and co-create value together with the company. Throughout the new product development stages various groups of users have been identified to contribute for different new product development tasks. Especially lead users were found to support a company's radical innovation activities. However, also ?ordinary customers? contribute valuable information for innovation management. Recently so called expert users, characterized through a very high level of user expertise in a specific product category, have been identified as a valuable player in a company's open innovation efforts. In this thesis I will explore the role of the previously unrecognized group of users that I labeled professional users. To gain further insight sponsored freeride team riders will be surveyed and interviewed.