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Synopsis
New edition of a text that provides a practical approach to analyzing, planning and implementing marketing strategies, with a focus upon the creative process involved in applying the knowledge and concepts to the development and implementing of ideas. The core of the planning framework is the organi
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Présentation de l'éditeur
Thoroughly revised and updated, MARKETING MANAGMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, andfor the first timephotographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategieshelping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargonall in a succinct 12 chapters.
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- ÉditeurSouth-Western
- Date d'édition2001
- ISBN 10 0030321034
- ISBN 13 9780030321030
- ReliureRelié
- Langueanglais
- Numéro d'édition2
- Nombre de pages384
- Coordonnées du fabricantnon disponible
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Marketing Strategy
Edité par
South-Western College Pub, 2001
ISBN 10 : 0030321034
ISBN 13 : 9780030321030
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Vendeur : Ammareal, Morangis, France
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Hardcover. Etat : Bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur F-301-028
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Marketing Strategy
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-, 2001
ISBN 10 : 0030321034
ISBN 13 : 9780030321030
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Hardcover. Etat : Very Good. Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780030321030
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Marketing Strategy
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- -, 2001
ISBN 10 : 0030321034
ISBN 13 : 9780030321030
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780030321030
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Marketing Strategy
Edité par
Harcourt College Publishers, 2002
ISBN 10 : 0030321034
ISBN 13 : 9780030321030
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780030321030. N° de réf. du vendeur 8658553
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Strategy
Edité par
South-Western, 2001
ISBN 10 : 0030321034
ISBN 13 : 9780030321030
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780030321030. N° de réf. du vendeur 9476570
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Marketing Strategy
Edité par
South-Western/ Thomson Learning, 2002
ISBN 10 : 0030321034
ISBN 13 : 9780030321030
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780030321030. N° de réf. du vendeur 8658551
Quantité disponible : 1 disponible(s)
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Marketing Strategy
Edité par
South-Western Thomson Learning, 2002
ISBN 10 : 0030321034
ISBN 13 : 9780030321030
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780030321030. N° de réf. du vendeur 8658550
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Strategy
Edité par
Harcourt College, 2002
ISBN 10 : 0030321034
ISBN 13 : 9780030321030
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780030321030. N° de réf. du vendeur 8658548
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Strategy
Edité par
Harcourt College Publishers, 2002
ISBN 10 : 0030321034
ISBN 13 : 9780030321030
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780030321030. N° de réf. du vendeur 8658552
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Strategy
Edité par
Harcourt College Publishers, 2002
ISBN 10 : 0030321034
ISBN 13 : 9780030321030
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780030321030. N° de réf. du vendeur 8658549
Quantité disponible : 1 disponible(s)