Marketing Management: Strategies and Programs - Couverture rigide

Guiltinan, Joseph P.; Paul, Gordon W.

9780071133227: Marketing Management: Strategies and Programs

Couverture rigide

ISBN 10 : 0071133224 ISBN 13 : 9780071133227

Editeur : McGraw-Hill Education (ISE Editions), 1994

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This text focuses on the middle-management marketing decisions students are most likely to encounter in their careers. It emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. In this edition, the sections on market segmentation, differential positioning, product-line marketing strategies and factors in new product success and failure have been rewritten and more emphasis placed on branding, corporate culture, quality and ethics. A separate test bank has been added, which includes multiple-choice questions, as well as essay questions. Interactive computer simulations focusing on analysis and strategy now accompany the text.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: McGraw-Hill Education (ISE Editions)
Date d'�dition: 1994
Langue: anglais
ISBN 10: 0071133224
ISBN 13: 9780071133227
Reliure: Reli�
Num�ro d'�dition: 5
Nombre de pages: 480
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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�tat : Moyen

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Autres �ditions populaires du m�me titre

9780070490970: Marketing Management: Strategies and Programs

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ISBN 10 : 007049097X ISBN 13 : 9780070490970
Editeur : McGraw-Hill Professional, 1997
Couverture rigide

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Marketing Management: Strategies and Programs

Guiltinan, J.P., Paul, G.W.

Edit� par Mcgraw-Hill Education (Ise Editions), 1994

ISBN 10 : 0071133224 ISBN 13 : 9780071133227

Ancien ou d'occasion Couverture souple

Vendeur : Anybook.com, Lincoln, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780071133227. N� de r�f. du vendeur 9114264

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EUR 2,97

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Image d'archives

Marketing Management: Strategies and Programs

Guiltinan, J. P. and Paul, G. W.

Edit� par McGraw-Hill, 1994

ISBN 10 : 0071133224 ISBN 13 : 9780071133227

Ancien ou d'occasion Couverture souple

Vendeur : Anybook.com, Lincoln, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071133227. N� de r�f. du vendeur 9517202

Contacter le vendeur