Business: An Integrative Framework - Couverture souple

Fry

Couverture souple

ISBN 10 : 0071179496 ISBN 13 : 9780071179492

Editeur : McGraw-Hill Inc.,US, 2000

Synopsis

This second edition of Fry's "Introduction to Business: An Integrated Framework" builds on its previous success. The text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in todays world, and brings functions and processes together.

Détails de l'édition

• Éditeur: McGraw-Hill Inc.,US
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0071179496
• ISBN 13: 9780071179492
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 587
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible