Principles of Services Marketing - Couverture souple

Palmer, Adrian

Couverture souple

ISBN 10 : 0077097483 ISBN 13 : 9780077097486

Editeur : McGraw-Hill Inc.,US, 2000

Synopsis

Aimed at Services Marketing elective modules taught at undergraduate levels 3 and 4 an on MBA and MA marketing degrees, this edition of this well established text provides students with an introduction to marketing to the service sector. The new edition retains the rigor and clarity of the previous edition but is bought up-to-date with new data and illustrative examples, expanded/integrated coverage of the Internet and e-commerce developments and improved pedagogical and design features.

A propos du livre

Présentation de l'éditeur

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.

New for this edition….

•Increased coverage of the customer experience •Highlights Web 2.0 for peer-to-peer interaction.

•More on social networking sites and mobile internet

•Focus on how the credit crunch impacts services marketing

•Emphasis on ecological issues and their implications for marketing services

Biographie de l'auteur

Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.

Détails de l'édition

• Éditeur: McGraw-Hill Inc.,US
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0077097483
• ISBN 13: 9780077097486
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 360
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible