Advanced Marketing Strategy: Phenomena, Analysis, and Decisions - Couverture souple

Urban, Glen L.; Star, Steve

Couverture souple

ISBN 10 : 0130132934 ISBN 13 : 9780130132932

Editeur : Prentice Hall, 1990

Synopsis

This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.

A propos du livre

Présentation de l'éditeur

Using the language of professional marketers and an integrated managerial/analytic approach, this book covers marketing technology in a three-level theoretical framework supported with case studies.

Détails de l'édition

• Éditeur: Prentice Hall
• Date d'édition: 1990
• ISBN 10: 0130132934
• ISBN 13: 9780130132932
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 800
• Coordonnées du fabricant: non disponible