Articles liés à Advanced Marketing Strategy: Phenomena, Analysis and...
Synopsis
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Using the language of professional marketers and an integrated managerial/analytic approach, this book covers marketing technology in a three-level theoretical framework supported with case studies.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Edité par
Prentice Hall College Div, 1990
ISBN 10 : 0138519404
ISBN 13 : 9780138519407
Ancien ou d'occasion
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00083788345
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Vendeur : Zoom Books East, Glendale Heights, IL, Etats-Unis
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Etat : good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZEV.0138519404.G
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Vendeur : Zoom Books East, Glendale Heights, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZEV.0138519404.VG
Quantité disponible : 1 disponible(s)
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Edité par
Prentice Hall (edition 1), 1990
ISBN 10 : 0138519404
ISBN 13 : 9780138519407
Ancien ou d'occasion
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Textbook Binding. Etat : Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. N° de réf. du vendeur 0138519404-11-18
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Unknown. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.75. N° de réf. du vendeur G0138519404I4N00
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Edité par
Prentice Hall, 1990
ISBN 10 : 0138519404
ISBN 13 : 9780138519407
Ancien ou d'occasion
Couverture souple
Vendeur : BookHolders, Towson, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Prentice Hall Pub Date: 10/18/1990 Binding: Paperback Pages: 800 first edition. N° de réf. du vendeur 6850176
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Edité par
Prentice Hall, 1990
ISBN 10 : 0138519404
ISBN 13 : 9780138519407
Ancien ou d'occasion
Edition originale
Vendeur : The Maryland Book Bank, Baltimore, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
textbook. Etat : Very Good. 1st Edition. Used - Very Good. N° de réf. du vendeur 13-M-3-0198
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Advanced Marketing Strategy : Phenomena, Analysis and Decisions
Edité par
Pearson Education, Limited, 1990
ISBN 10 : 0138519404
ISBN 13 : 9780138519407
Ancien ou d'occasion
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. US Ed. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 3122101-6
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbs6542046322
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