Typesense: Making Sense of Type on the Computer - Couverture souple

Wheeler, Susan G.; Wheeler, Gary S.

Couverture souple

ISBN 10 : 0130218049 ISBN 13 : 9780130218049

Editeur : Pearson, 2000

Synopsis

For undergraduate courses in Typography, Typographic Design, Publication Design, and Desktop Publishing in design curricula.

Treating typography as a respected artform and a serious design area worthy of study, this comprehensive text covers typographic history, typesetting, and typographic design all in one book. Rich with examples, it keys in on four major areas of typography usage―on a page, in a paragraph, in a sentence, and as a design element―and helps students make sense of type on the computer and create professional-quality typographic designs that most effectively facilitate a reader's “connection” with the printed word. Written by authors who understand what today's designer needs to be a success, it is a uniquely substantial text and an indispensable reference source rolled into one―painting a colorful backdrop for the discipline with discussions on the intriguing men and women who established the foundation of typography for today's type artists; giving students step-by-step design process insight applied to actual examples; and stressing communication as the fundamental goal of typography throughout.

A propos du livre

Présentation de l'éditeur

For undergraduate courses in Typography, Typographic Design, Publication Design, and Desktop Publishing in design curricula.

Treating typography as a respected artform and a serious design area worthy of study, this comprehensive text covers typographic history, typesetting, and typographic design all in one book. Rich with examples, it keys in on four major areas of typography usage—on a page, in a paragraph, in a sentence, and as a design element—and helps students make sense of type on the computer and create professional-quality typographic designs that most effectively facilitate a reader's “connection” with the printed word. Written by authors who understand what today's designer needs to be a success, it is a uniquely substantial text and an indispensable reference source rolled into one—painting a colorful backdrop for the discipline with discussions on the intriguing men and women who established the foundation of typography for today's type artists; giving students step-by-step design process insight applied to actual examples; and stressing communication as the fundamental goal of typography throughout.

Quatrième de couverture

TypeSense is a comprehensive textbook on typography, typesetting, and typographic design focusing on the effective use of type in any environment: print or electronic, textual or graphic. TypeSense divides the explanation of type into four areas of usage: on a page, in a paragraph, in a sentence, and as a design element. These areas are introduced by a brief historical overview of typesetting systems, major historic typographers, and requisite typographic terminology. An extended discussion of evaluating typography, proofreading procedures, and using proofreaders' marks is included. Numerous typographic design examples are discussed and disassembled focusing on the decisions made during the design's evolution. Typographic design tools such as multiple master typefaces and alternate characters, are discussed. Designers will find TypeSense invaluable for increasing their type's visual effectiveness and professional presentation.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0130218049
• ISBN 13: 9780130218049
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 230
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie