Articles liés à Consumer Behavior: International Edition
Synopsis
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. *Streamlined for more focused coverage; Shorter by 200 pages, the seventh edition focuses on fundamental concepts and linkages between interrelated principles and processes. In total, 5 chapters were either combined or eliminated, without any sacrifice to core topic coverage. *On-line cases challenge student learning; 8 cases are available on-line at www.prenhall.com/schiffman. Four cases are comprehensive cases that challenge student learning across a number of chapters. All cases are supported by questions and on-line teaching notes. Videos support the 4 comprehensive cases. *Custom videos bring the real world into the classroom-Four 10-minute segments portray consumer behavior issues as they are managed by Sputnik, NASCAR, Yahoo!, and Kodak. Each video is supported by an on-line, comprehensive case. *On-line internet exercises challenge students to put technology to work-Every chapter is supported by an on-line, issues; oriented internet exercise that delves into companies such as Ben & Jerry's, Barbie, and Coca-Cola. Students apply the concepts they have learned to popular websites. *Emphasizes the role of technology; The impact of technology on consumers and how they make their buying decisions is integrated throughout the text. Students get the most up-to-date material on how technology is changing their lives as consumers.
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Présentation de l'éditeur
For undergraduate or first year MBA students.
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Edition internationale
Consumer Behavior (Prentice Hall international editions)
Edition internationaleVendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Consumer Behavior (Prentice Hall international editions) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780130859143
Quantité disponible : 1 disponible(s)
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Consumer Behavior (Prentice Hall international editions)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780130859143
Quantité disponible : 1 disponible(s)
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Consumer Behavior: International Edition
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur C-828-756
Quantité disponible : 1 disponible(s)