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Synopsis
Appropriate for courses in Advertising Research.
This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways―breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.
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Présentation de l'éditeur
Appropriate for courses in Advertising Research.
This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways—breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Advertising Research : Theory and Practice
Edité par
Pearson Education, Limited, 1996
ISBN 10 : 0132218135
ISBN 13 : 9780132218139
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 15626352-20
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising Research: Theory and Practice
Edité par
Pearson College Div, 1996
ISBN 10 : 0132218135
ISBN 13 : 9780132218139
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.7. N° de réf. du vendeur G0132218135I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising Research: Theory and Practice
Edité par
Pearson College Div, 1996
ISBN 10 : 0132218135
ISBN 13 : 9780132218139
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.7. N° de réf. du vendeur G0132218135I4N00
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Advertising Research: Theory and Practice
Edité par
Prentice Hall, 1996
ISBN 10 : 0132218135
ISBN 13 : 9780132218139
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Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780132218139. N° de réf. du vendeur 8857053
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Advertising Research: Theory and Practice
Edité par
Pearson College Div, 1996
ISBN 10 : 0132218135
ISBN 13 : 9780132218139
Ancien ou d'occasion
Couverture rigide
Vendeur : Goodwill Books, Hillsboro, OR, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Signs of wear and consistent use. N° de réf. du vendeur 3IIZU8000055_ns
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Image d'archives
Advertising Research: Theory and Practice
Edité par
Pearson College Div, 1996
ISBN 10 : 0132218135
ISBN 13 : 9780132218139
Neuf
Couverture rigide
Vendeur : BennettBooksLtd, San Diego, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : New. In shrink wrap. Looks like an interesting title! N° de réf. du vendeur Q-0132218135
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