Essentials of Strategic Management - Couverture souple

Hunger, J.; Wheelen, Thomas

Couverture souple

ISBN 10 : 0136006698 ISBN 13 : 9780136006695

Editeur : Pearson, 2010

Synopsis

Get straight to the heart of important strategic management concepts.

This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

A propos du livre

Quatrième de couverture

The third edition of Essentials of Strategic Management contains the following NEW features:

• Adds the strategic inflection point as a triggering event to initiate a strategy review.
• Adds complementors as other stakeholders to Porter's model of industry analysis.
• Provides criticism of SWOT analysis.
• Adds international entry options to the discussion of horizontal growth strategy.
• Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0136006698
• ISBN 13: 9780136006695
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie