Consumer Behaviour. A European Perspective - Couverture souple

Solomon, Michael

Couverture souple

ISBN 10 : 0137519834 ISBN 13 : 9780137519835

Editeur : Pearson Education Limited, 1998

Synopsis

Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also including material from the US (25%) and other major global markets (20%).

The five-part `wheel' structure of the text moves from the micro to the macro level, progressively expanding its focus and coverage from individual consumers and their internal dynamics (part II), through group and household consumption decisions (part III), to larger social structures/sub-cultures (part IV), and finally mass cultures consumption activities (part V).


Instructor's Manual (0-13-759598-0).
Test Item File (0-13-751991-5).
Lecturer Resource Manual: c 120pp, looseleaf/pre-drilled (ISBN: 0-13-759598-0).
Summary bullets, case problem debriefs, field problem ideas, teaching hints, and
multiple-choice, true/false and short answer questions.
OHP Masters: c 140 A4 black/white sheets (ISBN: 0-13-081029-0).
All text figures and tables.
Powerpoint CD-ROM: c 160 full-colour slides (ISBN: 0-13-081028-2).
Bullet-point lecture notes and all text figures and tables.
European Website Support.
PHLIP site (Solomon US 4/e, 1999).

A propos du livre

Quatrième de couverture

Now in its 4th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This 4th edition reflects a cutting edge overview of the Consumer Behaviour literature and a substantial restructuring of the books’ chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

New to this edition

• Brand new feature! The Consumer Behaviour as I see it feature asks leading academics to comment on key Consumer Behaviour theory thus adding a valuable alternative viewpoint.
• Fully revised case materials in addition to an extensive bank of classic case studies online.

Online resources

For lecturers: A fully updated Instructors Manual, PowerPoint slides and a brand new testbank of questions.

For students: Multiple choice questions to help test knowledge, weblinks and an online glossary and flashcards.

About the authors

Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also professor of Consumer Behaviour at the Manchester Business School, The University of Manchester.  In addition to this book, he is also the co-author of  the widely-used text book Marketing: Real People, Real Decisions. 

Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. 

Søren Askegaard, Ph.D.,  is Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993

Margaret K. Hogg ,Ph.D., holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0137519834
• ISBN 13: 9780137519835
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 608
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie