The Media of Mass Communication - Couverture souple

Vivian, John

Couverture souple

ISBN 10 : 0205287395 ISBN 13 : 9780205287390

Editeur : Pearson, 1998

Synopsis

Book by Vivian John

A propos du livre

Quatrième de couverture

Praise for John Vivian's The Media of Mass Communication

“I've always thought Vivian was the best, clearest, sharpest writer of all authors who have written survey-course textbooks. He is far and away the best textbook writer I've seen in this genre.”
William L. Knowles, University of Montana

“I know there are several other mass communication related texts I could use in my classroom discussions, but they are not of the quality of Vivian's text. His text is thoroughly researched, current, clear and concise. ”
Ron Weekes, Ricks College

“The numerous sidebars, breakouts, illustrations, glossary entries and boldface headings are greatly appreciated by my students. They've said so, often, in their written evaluations of the course, making comments such as, 'this text is one of the best I've seen. ”
Ross F. Collins, North Dakota State University

“The writing style of this book is one of the reasons I selected it for my class. It is clear and simple and is accented by numerous graphics and photos”
Cara Schollenberger, Bucks County Community College

“The author's expertise in the field is obvious through the details and examples provided in the chapters. The author spends considerable amount of time trying to explain concepts that have probably never crossed the minds of most students. ”
John N. Malala, Bethune-Cookman College

“Vivian's easy style is appealing to students, making learning more interesting and effective. He speaks to this age group at a level appropriate for their age and education. ”
Hazel Warlaumont, California State University Fullerton

“I do believe that this text is the best I have seen in terms of presenting supplementary information that enhances the chapter material and doing so in a format that simulates ways in which students actually consume media. ”
J. Steven Smethers, Kansas State University

About the Author

John Vivian is a Professor of journalism at Winona State University in Minnesota, where he has taught mass media survey courses for 20 years. His professional media experience began with his hometown newspaper and continued through college with United Press International and the Associated Press. Professor Vivian is a past president of the Text and Academic Authors Association, and has been active in the Society of Professional Journalists and College Media Advisers. His scholarly, professional and trade articles have appeared in many publications, including American Journalism, American Speech, Journalism Educator, and Journalism Quarterly.

Quatrième de couverture

Some key features for this edition include:

• New emphasis on the relevance of Visual Storytelling in today's media.
• Updated features provide readers with additional information about specialized topic areas:
  • Opening vignettes use current issues to introduce the concepts to be discussed in each chapter.
  • “Media People” boxes profile key figures in media industries;
  • Full-page, visually-enhanced “Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context.
• Global Emphasis throughout the book highlights media diversity and cultural issues for readers to help foster a deeper understanding of media literacy in today’s global economy.
• Learning tools and enhanced pedagogy―including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources-help readers understand central concepts and prepare for the course.
• Flexible organization into three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows readers to examine different aspects of mass communication on their preferred schedule.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1998
• ISBN 10: 0205287395
• ISBN 13: 9780205287390
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 5
• Nombre de pages: 524
• Coordonnées du fabricant: non disponible