The Media of Mass Communication - Couverture souple

Vivian, John

Couverture souple

ISBN 10 : 020552110X ISBN 13 : 9780205521104

Editeur : Pearson, 2008

Synopsis

Rich with contemporary issues and trends, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this ninth edition engages the reader with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

A propos du livre

Quatrième de couverture

Some highlighted features of this edition include:

• New emphasis on the relevance of Visual Storytelling in today's media.
• Updated features provide readers with additional information about specialized topic areas:
  • Opening vignettes use current issues to introduce the concepts to be discussed in each chapter.
  • “Media People” boxes profile key figures in media industries;
  • Full-page, visually-enhanced “Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context.
• Global Emphasis throughout the text highlights media diversity and cultural issues for the reader to help foster a deeper understanding of media literacy in today’s global economy.
• Learning tools and enhanced pedagogy–including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources-helps the reader to understand central concepts.
• Flexible organization into three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows the reader to examine different aspects of mass communication on their preferred schedule.

Présentation de l'éditeur

Rich with contemporary issues and trends, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this ninth edition engages the reader with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2008
• ISBN 10: 020552110X
• ISBN 13: 9780205521104
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 536
• Coordonnées du fabricant: non disponible