The New Rules of Retail: Competing in the World's Toughest Marketplace - Couverture rigide

Lewis, Robin; Dart, Michael

Couverture rigide

ISBN 10 : 0230105726 ISBN 13 : 9780230105720

Editeur : Palgrave Macmillan, 2010

Synopsis

Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include: * The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer. * Internet retailers such as Amazon, must ultimately open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all available distribution platforms, as well as create new distribution ideas. * Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means that one must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate. * The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost.

A propos du livre

À propos de l?auteur

ROBIN LEWIS founder of the Goldman Sachs retail consulting subsidiary, Vantage Marketplace. He was vice president and executive editor of Women's Wear Daily. He has consulted for Kohl's, Bloomingdale's, JC Penney, Macy's, Liz Claiborne, Estee Lauder, Ralph Lauren, Sara Lee, and financial firms such as Bear Stearns and The Carlyle Group. He serves on the board of governors for the Fashion Institute of Technology, and the board of directors for the Fashion Group International. MICHAEL DART principal, head of Private Equity & Strategy at Kurt Salmon Associates, a global management consulting firm specializing in retail, consumer products, and healthcare.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0230105726
• ISBN 13: 9780230105720
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible