Management Consulting: Delivering an Effective Project - Couverture souple

Wickham, Louise; Wilcock, Jeremy

Couverture souple

ISBN 10 : 0273768743 ISBN 13 : 9780273768746

Editeur : Pearson Education Limited, 2012

Synopsis

Management consulting remains a popular career choice but undertaking a consulting project for the first time can seem a daunting prospect for any student or new professional.

This book, now in its fourth edition, aims specifically to guide you through the process of management consultancy, while also providing tips and techniques for the more seasoned practitioner. The authors and contributors, who all have been consultants, deliver this from their accumulated knowledge and insights.

Anybody studying management consulting or undertaking a consulting project will benefit from the ideas contained inside this book.

A propos du livre

À propos de l?auteur

Louise Wickhamis the Director of Wickham Consulting Services Ltd and a practising consultant specialising in strategy and marketing. She has over 25 years business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and was co-author of the 3rd edition ofManagement Consulting.

Jeremy Wilcock is a Business Development Managerat the Business School, University of Hull. He has 27 years’ industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He lectures regularly in strategic management and business analysis at undergraduate and postgraduate level, both at Hull and at the University of Gloucestershire. He has also contributed to a research paper in the European Journal of Marketing.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0273768743
• ISBN 13: 9780273768746
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie