The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780333323083. N° de réf. du vendeur 9607746
Quantité disponible : 1 disponible(s)
Vendeur : Butterfly Books GmbH & Co. KG, Herzebrock-Clarholz, Allemagne
Softcover. Etat : Gut. 368 Seiten Ein fortschrittliches Lehrbuch zur Marketingstrategie und -management, das sich an fortgeschrittene Studenten und Fachleute richtet. Es bietet umfassende Analysen und praxisnahe Ansätze für die Planung und Umsetzung von Marketingstrategien. Zustand: Einband mit stärkeren Gebrauchsspuren, Seiten geringfügig gebräunt, insgesamt GUTER Zustand. HC1-878-6/8-00832108 Sprache: Englisch Gewicht in Gramm: 674. N° de réf. du vendeur 437619
Quantité disponible : 1 disponible(s)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Paperback. Etat : Very Good. Marketing Strategy and Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780333323083
Quantité disponible : 2 disponible(s)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780333323083
Quantité disponible : 2 disponible(s)