Marketing Strategy and Management - Couverture rigide

Baker, Michael J.

Couverture rigide

ISBN 10 : 0333576438 ISBN 13 : 9780333576434

Editeur : Palgrave Macmillan, 1992

Synopsis

This is a new edition, fully revised and updated, of Michael Baker's successful text for the advanced student who has completed a basic marketing course or for the more experienced practitioner with a working knowledge of the subject. The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0333576438
• ISBN 13: 9780333576434
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 592
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne