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Synopsis
This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth. First published in 1995, this book was the first of its kind to help practitioners tackle this issue head on, providing step-by-step guidance through the difficult terrain of market segmentation. Since its publication the authors have further extended their experience, working with numerous international companies successfully segmenting their markets, experience which is reflected in this edition.
Market Segmentation, 2nd edition is written in an even more accessible style and incorporates valuable lessons learnt from working with a wide range of companies in a variety of markets over many years. Containing a new worked case study, this book provides practical guidance to the subject and is a must-read for all business professionals.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
MALCOLM MCDONALD is Professor of Marketing Strategy, Chairman of the Cranfield Marketing Planning Centre and Director of the Institute for Advanced Research in Marketing at the Cranfield University School of Management, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Market Segmentation : How to Do It, How to Profit From It - Second Edition
Edité par
Palgrave, 1998
ISBN 10 : 033373369X
ISBN 13 : 9780333733691
Ancien ou d'occasion
Couverture souple
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. N° de réf. du vendeur V02J-00544
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Market Segmentation
Edité par
Red Globe Press, 1998
ISBN 10 : 033373369X
ISBN 13 : 9780333733691
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001408811
Quantité disponible : 2 disponible(s)
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Market Segmentation
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Market Segmentation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780333733691
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Market Segmentation
Edité par
Macmillan, 1998
ISBN 10 : 033373369X
ISBN 13 : 9780333733691
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:033373369X. N° de réf. du vendeur 9157387
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Market Segmentation
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780333733691
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Market Segmentation
Edité par
Palgrave Macmillan, 1998
ISBN 10 : 033373369X
ISBN 13 : 9780333733691
Ancien ou d'occasion
Softcover
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-635-706
Quantité disponible : 1 disponible(s)
Image d'archives
Market Segmentation
Edité par
Palgrave Macmillan, 1998
ISBN 10 : 033373369X
ISBN 13 : 9780333733691
Ancien ou d'occasion
Softcover
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-635-698
Quantité disponible : 1 disponible(s)
Image d'archives
Market Segmentation
Edité par
Palgrave Macmillan, 1998
ISBN 10 : 033373369X
ISBN 13 : 9780333733691
Ancien ou d'occasion
Softcover
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-635-702
Quantité disponible : 1 disponible(s)
Image d'archives
Market Segmentation
Edité par
Palgrave Macmillan, 1998
ISBN 10 : 033373369X
ISBN 13 : 9780333733691
Ancien ou d'occasion
Softcover
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Bon. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Stains on the edge. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-284-594
Quantité disponible : 1 disponible(s)
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Market Segmentation
Vendeur : Pearlydewdrops, Streat, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : New. Shipped from the UK within 2 business days of order being placed. N° de réf. du vendeur mon0000321705
Quantité disponible : 2 disponible(s)