Articles liés à Market Segmentation: How to do it, how to Profit from...
Synopsis
* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
A segmentation practitioner with extensive experience in segmenting markets for a wide range of business sectors. Since establishing the Market Segmentation Company with Malcolm McDonald in 1995, Ian has worked with numerous companies around the world in segmentation workshops and research projects. He has held senior marketing positions in companies from both the service and manufacturing sectors and obtained his MBA from Cranfield University School of Management in the UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Market Segmentation How to do
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Butterworth-Heinemann, 2004
ISBN 10 : 0750659815
ISBN 13 : 9780750659819
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Market Segmentation How to do
Edité par
Butterworth-Heinemann, 2004
ISBN 10 : 0750659815
ISBN 13 : 9780750659819
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
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Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00071290748
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Market Segmentation: How to Do It, How to Profit from It
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Butterworth-Heinemann, 2004
ISBN 10 : 0750659815
ISBN 13 : 9780750659819
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Market Segmentation : How to Do It, How to Profit from It
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Elsevier Science & Technology, 2004
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ISBN 13 : 9780750659819
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Market Segmentation: How to do it, how to profit from it
Edité par
Butterworth-Heinemann, 2004
ISBN 10 : 0750659815
ISBN 13 : 9780750659819
Ancien ou d'occasion
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paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_424725536
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Market Segmentation: How to do it, how to Profit from it
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Paperback. Etat : Very Good. Market Segmentation: How to do it, how to Profit from it This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780750659819
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Market Segmentation: How to do it, how to Profit from it
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Elsevier Science & Technology, United Kingdom, Oxford, 2004
ISBN 10 : 0750659815
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Paperback. Etat : Very Good. * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002387400
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Market Segmentation: How to do it, how to profit from it
Edité par
Butterworth-Heinemann, 2004
ISBN 10 : 0750659815
ISBN 13 : 9780750659819
Ancien ou d'occasion
Paperback
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Paperback. Etat : Fair. **Writing and markings in pencil on some pages** Your purchase benefits those with developmental disabilities to live a better quality of life.Your purchase benefits those with developmental disabilities to live a better quality of life. N° de réf. du vendeur 4443-110116-ML-011
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Market Segmentation: How to do it, how to Profit from it
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780750659819
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Market Segmentation : How to Do It, How to Profit from It
Edité par
Elsevier Science & Technology, 2004
ISBN 10 : 0750659815
ISBN 13 : 9780750659819
Ancien ou d'occasion
Couverture souple
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