Articles liés à Trust, Power and Public Relations in Financial Markets

Trust, Power and Public Relations in Financial Markets - Couverture rigide

Livre 17 sur 43: Routledge New Directions in PR & Communication Research

Bourne, Clea

 
9780415719216: Trust, Power and Public Relations in Financial Markets
Couverture rigide
ISBN 10 : 0415719216 ISBN 13 : 9780415719216
Editeur : Routledge, 2016

Synopsis

The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place?

Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including:

  • State finance and debt capital markets

  • Investor relations, M&A and IPOs

  • Corporate communications for financial institutions

  • Product promotion and consumer finance

  • Financial trade associations and lobbying

  • Consumerism and financial activism.

Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Clea Bourne is a Lecturer in Public Relations, Advertising & Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry, Journal of Public Relations Research and New Media and Society, and in edited collections.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2016
Langue
anglais
ISBN 10 
0415719216
ISBN 13 
9780415719216
Reliure
Relié
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780367340728: Trust, Power and Public Relations in Financial Markets

Edition présentée

ISBN 10 :  0367340720 ISBN 13 :  9780367340728
Editeur : Routledge, 2021
Couverture souple