Bourne clea (100 résultats)

Etat : New.

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Paperback. Etat : New. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, MandA and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism.Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.…

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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Etat : New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Etat : New. In English.

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Etat : New. pp. 172.

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Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : As New. Unread book in perfect condition.

Etat : New. 2021. 1st Edition. paperback. . . . . .

Etat : New.

Etat : New. pp. 172.

Etat : New. In English.

Etat : New.

Hardback. Etat : Very Good. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance. …

Etat : New. pp. 172.

Hardback. Etat : New. New copy - Usually dispatched within 3 working days.

Etat : As New. Unread book in perfect condition.

Etat : New.

Etat : New. 2021. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

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Etat : NEW.

Paperback. Etat : Brand New. 159 pages. 9.00x6.00x0.50 inches. In Stock.

Etat : New. Clea Bourne is a Lecturer in Public Relations, Advertising &amp Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry.