Do It Yourself Advertising 2e C - Couverture souple

E. Hahn, Fred

Couverture souple

ISBN 10 : 0471154423 ISBN 13 : 9780471154426

Editeur : John Wiley & Sons, 1997

Synopsis

How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

A propos du livre

Présentation de l'éditeur

Praise for the Second Edition

"Mr. Hahn′s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."
–Andrew McNally III, Chairman of the Board, Rand McNally

Create Madison Avenue advertising on a Main Street budget with Do–it–Yourself Advertising & Promotion

Now the most complete guide to do–it–yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do–It–Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you′ll find tried–and–true, low–budget promotional tactics. With every chapter updated and expanded, this new third edition is better–and more comprehensive–than ever.

Author Fred E. Hahn and expert contributors show you how to create successful high–impact advertising on a limited budget using practical, time–tested techniques. This friendly and accessible guide explains each method step by step–with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:

Newspaper and magazine ads ∗ Flyers, brochures, and invitations ∗ Direct mail campaigns

∗ Catalogs ∗ Web sites ∗ E–mail and Internet advertising ∗ Teleservicing ∗ Audiovisual materials ∗ Publicity tools and techniques ∗ And more!

Biographie de l'auteur

FRED E. HAHN is an independent consultant with more than thirty–five years of experience in the advertising business. He is the founder and President of Hahn, Crane & Associates, an Evanston–based advertising agency whose clients have included divisions of CBS, the New York Times, and The Wall Street Journal. Contributors TOM DAVIS, BOB KILLIAN, and KEN MAGILL are all nationally known experts in their fields.

Détails de l'édition

• Éditeur: John Wiley & Sons
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0471154423
• ISBN 13: 9780471154426
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible