Do-it-yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites and More - Couverture souple

Hahn, Fred E.

Couverture souple

ISBN 10 : 0471154431 ISBN 13 : 9780471154433

Editeur : John Wiley & Sons Inc, 1997

Synopsis

How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

A propos du livre

À propos de l?auteur

FRED E. HAHN is an independent consultant with more than 35 years of experience in the advertising business. He is the founder and president of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, The New York Times, and The Wall Street Journal. KENNETH G. MANGUN is an associate professor of marketing and marketing communications at Roosevelt University in Chicago. He is the founder of Mangun Marketing.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0471154431
• ISBN 13: 9780471154433
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible