Interplay of Influence: News, Advertising, Politics and the Mass Media - Couverture souple

Jamieson, Kathleen Hall; Campbell, Karlyn Kohrs

Couverture souple

ISBN 10 : 0534514316 ISBN 13 : 9780534514310

Editeur : Wadsworth Publishing Co Inc, 1996

Synopsis

Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public.

Détails de l'édition

• Éditeur: Wadsworth Publishing Co Inc
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0534514316
• ISBN 13: 9780534514310
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible