The Interplay of Influence: News, Advertising, Politics, and the Mass Media - Couverture souple

Jamieson, Kathleen Hall; Campbell, Karlyn Kohrs

 
9780534533649: The Interplay of Influence: News, Advertising, Politics, and the Mass Media
Couverture souple
ISBN 10 : 0534533647 ISBN 13 : 9780534533649
Editeur : Wadsworth Publishing Co Inc, 2000

Synopsis

Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public. This edition includes updated coverage throughout including the Internet's role in media, politics, and advertising.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wadsworth Publishing Co Inc
Date d'édition
2000
Langue
anglais
ISBN 10 
0534533647
ISBN 13 
9780534533649
Reliure
Broché
Numéro d'édition
5
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780534559380: The Interplay Of Influence With Infotrac: News, Advertising, Politics In The Internet Age

Edition présentée

ISBN 10 :  0534559387 ISBN 13 :  9780534559380
Editeur : Wadsworth Publishing Co Inc, 2005
Couverture souple