The Quiet Revolution in Email Marketing - Couverture rigide

Nussey, Bill

Couverture rigide

ISBN 10 : 0595667414 ISBN 13 : 9780595667413

Editeur : iUniverse, 2004

Synopsis

A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.

The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success.

A propos du livre

Présentation de l'éditeur

A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success."Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build."-Matt Leonard, IBM, manages customer privacy and policy worldwide"Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success."-Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives"Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of C

Biographie de l'auteur

Throughout his career, Bill Nussey has been involved in early stage, high growth companies. Nussey has run four companies, the last of which he guided through an IPO. Nussey?s approach is to pioneer innovative approaches to business, which, in his last company, earned him the recognition of Consultant of the Year by Consulting Magazine.

Détails de l'édition

• Éditeur: iUniverse
• Date d'édition: 2004
• ISBN 10: 0595667414
• ISBN 13: 9780595667413
• Reliure: Relié
• Langue: anglais
• Nombre de pages: 360
• Coordonnées du fabricant: non disponible