The Quiet Revolution in Email Marketing A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. "The Quiet Revolution" introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's onl...
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Vendeur : BookAddiction (IOBA, IBooknet), Canterbury, Royaume-Uni
Hardcover. Etat : Very Good. Etat de la jaquette : Very Good. 1st Edition. First edition, first printing. 352pp. Quarter bound in dark blue cloth over blue paper-covered boards, silver titles on spine. Bumped spine ends. Free endpaper signed and inscribed by author dated 10/04. Internally neat, clean, bright and tight. Dust jacket mirrors book damage. Gold sticker on front. 8vo. Written for then emerging generation of marketers who are transforming their brands and their customer relationships in the new world of online, multichannel marketing. The first book of its kind to present tested and proven solutions targeted directly at sophisticated, brand sensitive marketers, answering numerous questions along the way. N° de réf. du vendeur 005947
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