Blunders in International Business - Couverture rigide

Ricks, David A.

Couverture rigide

ISBN 10 : 0631219129 ISBN 13 : 9780631219125

Editeur : Blackwell Publishers, 1999

Synopsis

This new edition of "Blunders in International Business" is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. Some of the well-known old blunders have been replaced in order to update the lessons learned. The new edition, expanded but conserving its well-liked, concise format, includes more than fifty new international business blunders, featuring American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Mistakes in business, errors no one wants to admit, and stories of disaster and crisis no one cares to recount can illustrate valuable lessons and strategies for coping with similar situations in the future. David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down.

A propos du livre

Quatrième de couverture

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders.

Some of the well–known old blunders have been replaced in order to update the lessons learned. The new edition, expanded but conserving its well–liked, concise format, includes more than fifty new international business blunders, featuring American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.

Mistakes in business, errors no one wants to admit, and stories of disaster and crisis no one cares to recount can illustrate valuable lessons and strategies for coping with similar situations in the future. David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down.

Présentation de l'éditeur

This book explores the relationship between the management of creativity and creative approaches to management. A revised and expanded edition of this popular book on international business blunders. Features more than 50 new mistakes, from such well–known corporations as American Express, AOL, BMW, McDonald s, and Toyota. Blunders from previous editions have been updated. Errors relating to particular areas of activity marketing, strategic management, translation, corporate governance, and so on are grouped together. The blunders illustrate valuable lessons, as well as being entertaining

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0631219129
• ISBN 13: 9780631219125
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 184
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible