Consumer Behaviour: A Practical Guide - Couverture souple

Foxall, Gordon R.

Couverture souple

ISBN 10 : 0709902999 ISBN 13 : 9780709902997

Editeur : Law Book Co of Australasia, 1980

A propos du livre

Biographie de l'auteur :

Martin Evans is a Senior Fellow at Cardiff Business School,having been Head of Marketing and Strategy there. He previouslyheld professorial posts at the Universities of Portsmouth,Glamorgan and West of England. His industrial experience was withHawker Siddeley and then as a consultant to a variety oforganizations over 30 years. Martin s specialist areasinclude direct marketing, consumer behaviour, and marketingresearch and information and he has over 180 publications includingnine books, mostly in these areas. He is an academic prizewinner atthe International Marketing communications Conference, the Academyof Marketing, the Learning and Teaching Support Network (ITSN) andInstitute of Direct Marketing. He is a Fellow of both the CharteredInstitute of Marketing and Institute of Direct Marketing. He hasEditorial Board experience for eight academic journals and wasfounding and managing Editor of the Journal of Consumer Behaviour.Martin has discussed his research on both radio and TV.

Ahmad Jamal is a Senior Lecturer in Marketing andStrategy and the Coordinator for the Ethnic Marketing ResearchGroup and Programme Director for the MSC in Strategic Marketing atCardiff Business School. He holds a PhD in Consumer Behaviour fromthe University of Bradford. Ahmad is a former Deputy Secretary ofthe Academy of Marketing UK, a member of Association of ConsumerResearch, European Academy of Marketing and a Senior Examinerfor the Chartered Institute of Marketing. He also acts as the VicePresident for Western Europe, the Academy for Global BusinessAdvancement (AGBA) and is the Managing Editor for Journal of GlobalBusiness Advancement. His research interests include cross–culturalconsumer behaviour, self–concept, service quality, brandevaluations and customer satisfaction, and he has published widelyin leading academic journals. His major areas of teaching includeconsumer behaviour, advertising and other forms of marketingcommunications.

Gordon Foxall is a Distinguished Research Professor atCardiff University. His chief research interests lie inpsychological theories of consumer choice and consumerinnovativeness and their relationships to marketing management andstrategy. He has published some 16 books and over 250 articles andpapers on these and related themes and has previously heldprofessorial appointments at the Universities of Strathclyde,Birmingham and Keele. He is a Fellow of both the BritishPsychological Society (FBPsS) and the British Academy ofManagement (FBAM) and was recently elected an Academician by theAcademy of Learned Societies for the Social Sciences (AcSS).

Quatrième de couverture :

′This book is comprehensive, p to date and thought provoking;packed with real–life examples and interesting pedagogicalfeatures.′ – Vincent Mitchell Consumer Behaviour 2e is written in student–friendly languageand designed specifically around how students learn. Using theirconsiderable experience, Martin Evans, Ahmad Jamal and GordonFoxall present a concise exploration of the key aspects of theConsumer Behaviour in a lively but rigorous manner. The new editionnow includes a chapter on organizational buying behaviour,alongside topical issues such as Consumer Misbehaviour and the useof personalised transactional and profile data, which marketers areincreasingly using to explain consumer behaviour. Key learning features of the text: Long and short cases from Marketing Week, TNS Sofr4es, and theDirect Marketing Association/Royal Mail. Full length academic journal articles with reflectivequestions. Future Foundation Research Reports. Think boxes to encourage students to think in more of ananalytical and critical way. Questions and practical assignments at the end of eachchapter. Web links to extend examples, plus extra journal articleswhich students can access from the companion website. Full colour text illustrated with many classic andcontemporary examples of advertisements. Web support for lecturers and students: Consumer Behaviour 2e is accompanied by a comprehensive websitet www.wileyeurope.com/college/evans.Students will find additional journal articles, research summaries,extra cases and multiple choice quizzes. For lecturers there is afull instructor′s manual with suggested solutions and case teachingnotes, a large test bank and a comprehensive selection ofPowerPoint slides for each chapter that include all the figures andtables and many of the advertising images used. Lecturers can alsoaccess TV adverts with teaching notes and extra case material. Comments on the first edition: ′This innovative and student–friendly textbook combines theorywith practical examples and illustrations to bring the study ofconsumer behaviour to life. I particularly like the ′think boxes′which encourage students to ponder issues as they read eachchapter. The inclusion of key articles also provides students witha convenient means of delving deeper into issues to gain richerinsights into consumer behaviour.′ – Professor David Jobber "A particularly well–conceived text that superbly demystifiedconsumer behaviour. The underpinning theory is easy to grasp andits application is so clearly shown. The book′s student–centricfocus is excellent.′ – Professor Leslie de Chernatony

À propos de cette édition

• Éditeur: Law Book Co of Australasia
• Date d'édition: 1980
• ISBN 10: 0709902999
• ISBN 13: 9780709902997
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 208