McCormack on Selling - Couverture rigide

McCormack, Mark H.

 
9780712675970: McCormack on Selling
Couverture rigide
ISBN 10 : 0712675973 ISBN 13 : 9780712675970
Editeur : Random House Business Books, 1995

Synopsis

The author of this book, Mark McCormack, is an entrepreneur and a pioneer of the sports marketing industry. In this title he takes the reader step-by-step through the basic components of a sale. He describes how to identify a customer, reach the customer and persuade the customer to buy. The book deals with the obstacles to selling - fear, ignorance and sloth - and shows why everyone was "born to sell". It shows how to assess where one is in the sales process, and warns of the seven sins of salemanship. It concludes with a chapter in "test" form so that readers can monitor their own progress. Mark McCormack is also the author of "MacCormack on Negotiating" and "What They Don't Teach You at Harvard Business School".

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Random House Business Books
Date d'édition
1995
Langue
anglais
ISBN 10 
0712675973
ISBN 13 
9780712675970
Reliure
Relié
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780787109042: On Selling

Edition présentée

ISBN 10 :  0787109045 ISBN 13 :  9780787109042
Editeur : Newstar Pr, 1996
Couverture rigide