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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset - Couverture rigide
Synopsis
The 18 Indispensable Laws of Corporate Reputation A veteran "Wall Street Journal" authority on branding offers a most timely look at why problems in corporate reputation have never been more widespread--and gives organizations the 18 rules to follow in developing and perfecting a sterling image.
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Présentation de l'éditeur
"Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." (Paul Danos, Dean, Tuck School of Business at Dartmouth). "Every executive will benefit from reading this expertly written guide." (Ronald Sargent, President and Ceo, Staples, Inc.). "A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." (Joy Marie Sever, Senior Vp, The Reputation Practice at Harris Interactive). In this topical and up-to-date book, "Wall Street Journal" news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, Bp, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.
Biographie de l'auteur
Ronald J Alsop is a news editor and special writer at the Wall Street Journal and is co-author of The Wall Street Journal on Marketing
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The 18 Indispensable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wall Street Journal Book)
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- -, 2004
ISBN 10 : 074323670X
ISBN 13 : 9780743236706
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780743236706
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The 18 Indispensable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wall Street Journal Book)
Edité par
-, 2004
ISBN 10 : 074323670X
ISBN 13 : 9780743236706
Ancien ou d'occasion
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. The 18 Indispensable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wall Street Journal Book) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780743236706
Quantité disponible : 1 disponible(s)
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The 18 Immutable Laws of Corporate Reputation : Creating, Protecting, and Repairing Your Most Valuable Asset
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Free Press, 2004
ISBN 10 : 074323670X
ISBN 13 : 9780743236706
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wal Street Journal Book)
Edité par
Free Press, 2004
ISBN 10 : 074323670X
ISBN 13 : 9780743236706
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Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G074323670XI2N00
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wal Street Journal Book)
Edité par
Free Press, 2004
ISBN 10 : 074323670X
ISBN 13 : 9780743236706
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G074323670XI4N00
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wal Street Journal Book)
Edité par
Free Press, 2004
ISBN 10 : 074323670X
ISBN 13 : 9780743236706
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Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G074323670XI2N00
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wal Street Journal Book)
Edité par
Free Press, 2004
ISBN 10 : 074323670X
ISBN 13 : 9780743236706
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Hardcover. Etat : Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G074323670XI4N01
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The 18 Immutable Laws of Corporate Reputation : Creating, Protecting, and Repairing Your Most Valuable Asset
Edité par
Free Press, 2004
ISBN 10 : 074323670X
ISBN 13 : 9780743236706
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The 18 Immutable Laws of Corporate Reputation : Creating, Protecting, and Repairing Your Most Valuable Asset
Edité par
Free Press, 2004
ISBN 10 : 074323670X
ISBN 13 : 9780743236706
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 2447193-6
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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wal Street Journal Book)
Edité par
Free Press, 2004
ISBN 10 : 074323670X
ISBN 13 : 9780743236706
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