Shoptimism: Why the American Consumer Will Keep on Buying No Matter What - Couverture rigide

Eisenberg, Lee

Couverture rigide

ISBN 10 : 0743296257 ISBN 13 : 9780743296250

Editeur : Free Pr, 2009

Synopsis

In this smart, engaging book, Lee Eisenberg, best-selling author of" The Number: A Completely Different Way to Think about the Rest of Your Life," leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we "really" looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your "head" wants to do the right thing), or a "romantic" buyer (your "heart" just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, "Shoptimism" will be delightful and instructive reading for anyone with a credit card and a healthy curiosity abou

A propos du livre

Biographie de l'auteur

Lee Eisenberg, most recently the author of Shoptimism: Why the American Consumer Will Keep on Buying No Matter What (2013). The Number was a New York Times bestseller and was cited by Business Week as one of the best books of the year. Eisenberg is also the former editor in chief of Esquire. Under his stewardship the magazine won National Magazine Awards across a number of writing and design categories. He currently lives in Chicago.

Détails de l'édition

• Éditeur: Free Pr
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0743296257
• ISBN 13: 9780743296250
• Reliure: Relié
• Nombre de pages: 334
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible