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Synopsis
Just how does advertising work? This text takes the reader into the mind of the consumer, explaining how and why advertising messages do or do not work. The authors aim to unravel the mysteries that surround the art of advertising by sharing their own commercial insights.
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À propos de l?auteur
Max Sutherland is Chairman & Creative Director of NFO MarketMind and Professor of Marketing at Monash University and Swinburne University of Technology in Australia.
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Advertising and the Mind of the Consumer: What Works, What Doesn't And Why?
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780749429775
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Advertising and the Mind of the Consumer: What works, What Doesn't and Why
Edité par
Kogan Page, London, 2000
ISBN 10 : 0749429771
ISBN 13 : 9780749429775
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Hardcover. Etat : Very Good. 2nd Edition. Paperback, second edition, very good condition. Minor creasing at the cover edges and some light surface marks. Light marks to the page block but the pages are sound and the text bright and clear. DP. Used. N° de réf. du vendeur 513529
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Advertising and the Mind of the Consumer: What Works, What Doesn't And Why?
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Paperback. Etat : Very Good. Advertising and the Mind of the Consumer: What Works, What Doesn't And Why? This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780749429775
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why: What Works, What Doesn't and Why?
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Paperback. Etat : Brand New. 320 pages. 8.90x5.98x1.02 inches. In Stock. N° de réf. du vendeur zk0749429771
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