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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Synopsis
Any organization's key accounts are its lifeblood. They must be won, cared for, nurtured and protected. But do you know who your key accounts are, what they want and how they view you? Does your whole business practise key account management or are you just selling? "Key Account Management" provides you with a set of practical tools that show you how to: identify your key accounts; implement a strategy for winning and keeping them; deliver added-value propositions with appropriate rewards; keep them out of the grasp of competitors; develop relationships that are mutually beneficial. Included in this fully updated second edition of "Key Account Management" is a free CD ROM containing tried and tested key account identification and selection software, and a framework for writing your key account plans.
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À propos de l?auteur
Peter Cheverton is a director of Insight Marketing and People, an international training and consultancy firm that runs workshops and seminars around the world. He is also the author of Key Marketing Skills (Kogan Page 2000).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurKogan Page Ltd
- Date d'édition2001
- ISBN 10 074943595X
- ISBN 13 9780749435950
- ReliureDVD-Rom
- Langueanglais
- Numéro d'édition2
- Nombre de pages352
- Coordonnées du fabricantnon disponible
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Edité par
Kogan Page Ltd 01/01/2001, 2001
ISBN 10 : 074943595X
ISBN 13 : 9780749435950
Ancien ou d'occasion
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780749435950
Quantité disponible : 2 disponible(s)
Image d'archives
Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Edité par
Kogan Page Ltd 01/01/2001, 2001
ISBN 10 : 074943595X
ISBN 13 : 9780749435950
Ancien ou d'occasion
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780749435950
Quantité disponible : 2 disponible(s)
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Key account management. A complete action kit of tools & techniques for achieving profitable key supplier status.
Edité par
London, Kogan Page, 2001
ISBN 10 : 074943595X
ISBN 13 : 9780749435950
Ancien ou d'occasion
Vendeur : Antiquariat Bookfarm, Löbnitz, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
2nd ed. 340 Ex-library book in GOOD condition, some traces of use, with stamp and signature. Ehem. Bibliotheksexemplar mit Stempel und Signatur, ein paar Gebrauchsspuren. 074943595X Sprache: Englisch Gewicht in Gramm: 550. N° de réf. du vendeur 716963
Quantité disponible : 1 disponible(s)