Synopsis
Book by Richardson Neil Gosnay Ruth
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
It is important to understand what marketing is and how it can be integrated into your business, in order to improve its competitive advantage. With busy, fast paced lives, professionals often find that they don't have time to get to grips with the basics. "Develop Your Marketing Skills" is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, "Develop Your Marketing Skills" is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or indeed run their own business.
Biographie de l'auteur
Ruth Gosnay has been a Senior Lecturer in Marketing for 8 years. She has extensive experience of working for household names in various marketing roles. Neil Richardson is a marketing lecturer at Leeds Business School and is actively involved in marketing research. He has a wealth of private sector experience.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour Develop Your Marketing Skills
Image d'archives
Develop Your Marketing Skills (Creating Success)
Edité par
Kogan Page, 2010
ISBN 10 : 0749462426
ISBN 13 : 9780749462420
Ancien ou d'occasion
Couverture souple
Vendeur : Devils in the Detail Ltd, Oxford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION ? VERY GOOD light wear and scuff marks to cover, pages in nice condition, shipped from the UK. N° de réf. du vendeur 898/BT/255P 2420
Acheter D'occasion
EUR 4,39
Frais de port :
EUR 18,19
De Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)