Articles liés à Crisis, Issues and Reputation Management
Synopsis
Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.
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À propos de l?auteur
Andrew Griffin, based in London, UK, has spent over 20 years as a crisis, issues and reputation adviser and is founder of The Griffin Consultancy which offers crisis and issues management services directly to clients and via strategic partnerships. He has helped some of the world's biggest companies and most trusted organisations respond to adversity. A former CEO of crisis and issues specialists Regester Larkin and lead partner of Deloitte's Reputation, Crisis and Resilience practice, he supports clients across all sectors, working with Boards, senior executive teams, communications teams and resilience functions.
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Crisis, Issues and Reputation Management
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.Über den AutorrnrnAndrew Griffin is a corporate reputation sp. N° de réf. du vendeur 19938260
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Crisis, Issues and Reputation Management
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Crisis, Issues and Reputation Management
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Kogan Page Ltd, GB, 2015
ISBN 10 : 0749476532
ISBN 13 : 9780749476533
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Hardback. Etat : New. Re-issue. Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media.Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike.Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur. N° de réf. du vendeur LU-9780749476533
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Crisis, Issues and Reputation Management
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. Handle issues and crises more successfully and effectively with minimum damage and disruption. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 166 x 242 x 24. Weight in Grams: 578. . 2014. Re-issue. Hardcover. . . . . N° de réf. du vendeur V9780749476533
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Crisis, Issues and Reputation Management
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Crisis, Issues and Reputation Management
Edité par
Kogan Page Ltd, GB, 2015
ISBN 10 : 0749476532
ISBN 13 : 9780749476533
Neuf
Couverture rigide
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. Re-issue. Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media.Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike.Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur. N° de réf. du vendeur LU-9780749476533
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Crisis, Issues and Reputation Management (PR In Practice)
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Crisis, Issues and Reputation Management
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Etat : New. N° de réf. du vendeur 23055158-n
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Crisis, Issues and Reputation Management
Edité par
Kogan Page, 2015
ISBN 10 : 0749476532
ISBN 13 : 9780749476533
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Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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