Crisis, Issues and Reputation Management - Couverture rigide

Griffin, Andrew

Couverture rigide

ISBN 10 : 0749476532 ISBN 13 : 9780749476533

Editeur : Kogan Page Ltd, 2015

Synopsis

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.

A propos du livre

À propos de l?auteur

Andrew Griffin, based in London, UK, has spent over 20 years as a crisis, issues and reputation adviser and is founder of The Griffin Consultancy which offers crisis and issues management services directly to clients and via strategic partnerships. He has helped some of the world's biggest companies and most trusted organisations respond to adversity. A former CEO of crisis and issues specialists Regester Larkin and lead partner of Deloitte's Reputation, Crisis and Resilience practice, he supports clients across all sectors, working with Boards, senior executive teams, communications teams and resilience functions.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0749476532
• ISBN 13: 9780749476533
• Reliure: Relié
• Nombre de pages: 280
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible