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Synopsis
This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:
* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy formulation
* How might we get there? - Strategic choice
* Which way is best? - Strategic evaluation
* How can we ensure arrival? - Strategic implementation and control
This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering:
* The changing role of marketing
* Approaches to analysing marketing capability
* E-marketing
* Branding
* Customer relationship management
* Relationship management myopia
* The decline of loyalty
The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780750603294
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780750603294
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Strategic Marketing Management: Planning, Implementation, and Control (The Marketing Series)
Edité par
Butterworth-Heinemann, 1992
ISBN 10 : 0750603291
ISBN 13 : 9780750603294
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Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-I-029-01548
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Strategic Marketing Management : Planning, Implementation and Control
Edité par
Elsevier Science & Technology Books, 1992
ISBN 10 : 0750603291
ISBN 13 : 9780750603294
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 51592678-20
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Edité par
Butterworth-Heinemann Ltd, 1992
ISBN 10 : 0750603291
ISBN 13 : 9780750603294
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL1599157
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Edité par
Butterworth-Heinemann Ltd, 1992
ISBN 10 : 0750603291
ISBN 13 : 9780750603294
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Notes. Pen or pencil notes in some parts of book, however this does not interfere with your use or reading. Underlining. There is pen or pencil underlining one some pages, however this does not interfere with use. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. N° de réf. du vendeur CHL10550126
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Strategic Marketing Management: Planning, Implementation and Control
Edité par
Butterworth-Heinemann Ltd, 1994
ISBN 10 : 0750603291
ISBN 13 : 9780750603294
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. N° de réf. du vendeur 9461972
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Strategic Marketing Management: Planning, Implementation and Control
Edité par
Butterworth-Heinemann, 1996
ISBN 10 : 0750603291
ISBN 13 : 9780750603294
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Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. N° de réf. du vendeur 9601559
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Edité par
Butterworth-Heinemann Ltd, 1994
ISBN 10 : 0750603291
ISBN 13 : 9780750603294
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750603294. N° de réf. du vendeur 9613048
Quantité disponible : 1 disponible(s)
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Edité par
Butterworth-Heinemann, 1992
ISBN 10 : 0750603291
ISBN 13 : 9780750603294
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001738443
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