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Synopsis
Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival? Strategic implementation and control.
This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing.
New features for this edition include:
Expanded coverage of a number of important topics, including relationship marketing, internal marketing, market research and marketing logistics
Greater emphasis throughout on marketing implementation
Mini-cases and questions in every chapter to reinforce the key points raised
Essential reading for the CIM Diploma paper
Supported by a comprehensive Tutor Resource Pack
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
The author of twelve books, Colin Gilligan is a fellow of the Chartered Institute of Marketing and a member of the Institute's Senate. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurButterworth-Heinemann Ltd
- Date d'édition1997
- ISBN 10 075062244X
- ISBN 13 9780750622448
- ReliureBroché
- Langueanglais
- Numéro d'édition2
- Nombre de pages700
- Coordonnées du fabricantnon disponible
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Strategic Marketing Management: Planning, Implementation and Control (Butterworth-Heinemann Marketing Series)
Edité par
Butterworth-Heinemann, 1997
ISBN 10 : 075062244X
ISBN 13 : 9780750622448
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Vendeur : medimops, Berlin, Allemagne
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Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M0075062244X-G
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780750622448
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780750622448
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Strategic Marketing Management
Edité par
Taylor & Francis Group, 1997
ISBN 10 : 075062244X
ISBN 13 : 9780750622448
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 42721752-20
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Edité par
A Butterworth-Heinemann Title, 1997
ISBN 10 : 075062244X
ISBN 13 : 9780750622448
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL1460854
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Strategic Marketing Management: Planning, Implementation and Control
Edité par
Butterworth-Heinemann Ltd, 1997
ISBN 10 : 075062244X
ISBN 13 : 9780750622448
Ancien ou d'occasion
Softcover
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Stains on the edge. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur F-125-344
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Edité par
Butterworth-Heinemann, 2001
ISBN 10 : 075062244X
ISBN 13 : 9780750622448
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780750622448. N° de réf. du vendeur 9605202
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Strategic Marketing Management: Planning, Implementation and Control
Edité par
Butterworth-Heinemann, 2002
ISBN 10 : 075062244X
ISBN 13 : 9780750622448
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780750622448. N° de réf. du vendeur 9039074
Quantité disponible : 1 disponible(s)
Image d'archives
Strategic Marketing Management: Planning, Implementation and Control
Edité par
Butterworth-Heinemann, 2002
ISBN 10 : 075062244X
ISBN 13 : 9780750622448
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780750622448. N° de réf. du vendeur 9364606
Quantité disponible : 1 disponible(s)
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Strategic Marketing Management: Planning, Implementation and Control
Edité par
Butterworth-Heinemann, 1998
ISBN 10 : 075062244X
ISBN 13 : 9780750622448
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780750622448. N° de réf. du vendeur 9853549
Quantité disponible : 1 disponible(s)