Articles liés à The Fundamentals and Practice of Marketing
Présentation de l'éditeur
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.
'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes:
* New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing;
* Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment
* A range of new examples
The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour The Fundamentals and Practice of Marketing
Image d'archives
The Fundamentals and Practice of Marketing
Edité par
Butterworth-Heinemann Ltd 01/09/1991, 1991
ISBN 10 : 0750604336
ISBN 13 : 9780750604338
Ancien ou d'occasion
Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780750604338
Quantité disponible : 1 disponible(s)
Image d'archives
The Fundamentals and Practice of Marketing
Edité par
Butterworth-Heinemann Ltd 01/09/1991, 1991
ISBN 10 : 0750604336
ISBN 13 : 9780750604338
Ancien ou d'occasion
Couverture souple
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780750604338
Quantité disponible : 1 disponible(s)
Image d'archives
The Fundamentals and Practice of Marketing
Edité par
Butterworth-Heinemann Ltd, 1991
ISBN 10 : 0750604336
ISBN 13 : 9780750604338
Ancien ou d'occasion
paperback
Vendeur : Goldstone Books, Llandybie, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. N° de réf. du vendeur mon0007186524
Quantité disponible : 1 disponible(s)