Articles liés à Marketing

Marketing - Couverture rigide

 
9780816019069: Marketing

Synopsis

Each volume in "The Art and Science of Business Management" series presents information and opinions on major business problems. Articles have been written by leading experts in the American business and academic communities. This study offers a full discussion and evaluation of a variety of marketing topics, including implementing and managing a marketing strategy, enhancing the productivity of a sales force, the relationship between public relations and sales, and the pros and cons of market research.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.