Copywriting - Couverture souple

Couverture souple

ISBN 10 : 0844240125 ISBN 13 : 9780844240121

Synopsis

Book by Gabay J Jonathan

A propos du livre

Présentation de l'éditeur

Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets.

From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:

- the internet

- radio and TV

- business-to-business

- public relations

- recruitment

- charities

Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

Revue de presse

"Compulsory and compulsive reading." (Jamie Dow, Brand Development Centre )

"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing )

"Perfectly explains how copywriting works." (Daily Telegraph )

Détails de l'édition

• Langue: anglais
• ISBN 10: 0844240125
• ISBN 13: 9780844240121
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible