Copywriting (Plus de 3 800 résultats)

Paperback. Etat : Good. Ten steps to effective, profit-boosting marketing messages.

Paperback. Etat : Good.

Paperback. Etat : Fair.

Paperback. Etat : Good. - Learn the practice - not just the theory - of great copywriting- Checklists, exercises and mnemonics give you all the tools you need- Case notes and concrete examples show you what works in real life.

Etat : good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly.…

Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Etat : good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Etat : like_new.

Paperback. Etat : Good. If you?ve ever struggled to craft a persuasive message that really hits the spot you?ll know it?s harder than it looks. Wouldn?t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that?s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.   Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It?s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.…

Paperback. Etat : Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Etat : Very Good. Illustrated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Etat : Good. This book is gold - Excellent introduction - I love this book - So easy to read - Absolute must-have - Buy it nowCopywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do.This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you'll learn.Understand the product and its benefitsPinpoint how the product helps people.Turn features into benefits and seek out USPs. Identify tangible and intangible benefits. Get to know your reader Uncover your reader's inner fears and desires. Use empathy to get inside the reader's feelings. Decide how your copy will change how they think, feel or act. Capture your aims in the brief. Engage the reader in your messageTalk to the reader and make your copy more like a conversation. Use the same words that the reader uses. Bring the product to life with rich, sensory language. Make your copy active, positive and specific. Craft compelling copyLearn eight proven formulas for enticing headlines. Choose a rock-solid structure. Create powerful calls to action. Use 20 proven strategies for creative copyShow the product in a new light. Use humour, wordplay, metaphors and contrasts. Turn weakness into strength. Make persuasion and psychology work for youLearn the six proven principles of persuasion. Overcome the reader's objections. Exploit cognitive biases to nudge the reader into action. What industry experts say.'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).'Kate Toon, Co-host of the Hot Copy Podcast'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.'Ryan Wallman, author of Delusions of Brandeur 'Tom's put a lifetime of learning into this book.'Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking 'From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket ' Katherine Wildman, Host, The Writing Desk 'Tom has written the best all-round introduction to copywriting available today.' Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer 'I didn't think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.'Doug Kessler, Creative Director & Co-founder of Velocity.…

Paperback. Etat : Good.

Hardback. Etat : Good. In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more. …

Hardback. Etat : Very Good. In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.…

Paperback. Etat : Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Etat : Good. Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.…

Paperback. Etat : Very Good. Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. …

paperback. Etat : Fair.

Etat : very_good.

Paperback. Etat : Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Etat : Good. Make writing your business! Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work. This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business. …

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Paperback. Etat : Good. Ten steps to effective, profit-boosting marketing messages.

Paperback. Etat : Fair. The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.…

Paperback. Etat : Good. The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.…

Paperback. Etat : Very Good. The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.…

Paperback. Etat : Fair. 2010. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.