Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business - Couverture souple

Krawczyk, Nicki

Couverture souple

ISBN 10 : 1638079471 ISBN 13 : 9781638079477

Editeur : Rockridge Press, 2022

Synopsis

Master the strategies for successful copywriting

Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience.

What sets this copywriter's handbook apart from other copywriting books:

• Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.
• Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned.
• But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more.

Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.

A propos du livre

À propos de l'auteur

Nicki Krawczyk is a copywriter with 15+ years of experience writing for Fortune 500 companies, solopreneurs, and every size business in between. She also coaches people to become professional copywriters via her website, FilthyRichWriter.com, and her Comprehensive Copywriting Academy.

Détails de l'édition

• Éditeur: Rockridge Press
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1638079471
• ISBN 13: 9781638079477
• Reliure: Broché
• Nombre de pages: 158
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne