How to Win Customers and Keep Them for Life - Couverture rigide

LeBoeuf, Michael

Couverture rigide

ISBN 10 : 0861889703 ISBN 13 : 9780861889709

Editeur : Piatkus Books, 1990

Synopsis

Advising how to improve all aspects of winning, servicing and keeping customers, this book gives basic selling information and strategies. It also advises on how to handle complaints or problems in a way that will keep customers satisfied. Finally, the book suggests different ways in which managers can keep their workers motivated and committed.

A propos du livre

Présentation de l'éditeur

"A powerhouse, a classic."-- James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.

"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation

Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.

"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York

Biographie de l'auteur

Michael LeBoeuf, PhD, is an author, speaker, and professor emeritus of management at the University of New Orleans. His books, Working Smart and The Perfect Business, were internationally published, and he consults with businesses of all sizes ranging from Fortune 500 companies to small banks and medical practices.

Détails de l'édition

• Éditeur: Piatkus Books
• Date d'édition: 1990
• Langue: anglais
• ISBN 10: 0861889703
• ISBN 13: 9780861889709
• Reliure: Relié
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible