Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost - Couverture souple

Maher, Barry

Couverture souple

ISBN 10 : 0978732103 ISBN 13 : 9780978732103

Editeur : Barry Maher & Associates, 2006

Synopsis

The completely-updated third edition of the classic 'bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask-and to those they never ask but should. . How much should I be spending? . What kind of ads should I have? . How big should those ads be? . What headings should I be under? . What directories (print and/or online) should I be advertising in? How important is ad placement? What about color? How can I make cheaper ads work for me? How can I be sure my Yellow Pages ads are working? Plus a complete step-by-step program for developing ads that get the call-even when surrounded by page after page of ads all selling the same thing. As TIME magazine says, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective Yellow Pages advertising possible. [He's] easily the most widely respected consultant, speaker, writer on the subject."

A propos du livre

Biographie de l'auteur

Barry Maher is widely considered the nations leading independent authority on Yellow Pages advertising. His clients have ranged from multimillion dollar organizations like ABC/Capital Cities, the American Bar Association and Budget Rent-a-Carto the Smallest mom-and-pop operations. A popular convention speaker, he regularly contributes articles to a variety of trade and professional magazines, and he has received coverage in publications such as the New York Times, Walt Street Journal, Los Angeles Times, San Francisco Examinerand Adweek. ln the mid-1980s he was the number-one Yellow Pages salesman for GTE, one of the largest directory companies in the world. His other books include The Prentice Hall Marketing Yearbook series and The Marketer's Trouble shooter (with Vickie Montgomery). He resides in Santa Barbara, California.

Quatrième de couverture

Getting the Most From Your Yellow Pages Advertising Completely updated second edition to the perennial bible on the subject. Find out how to get the most mileage out of your advertising dollars, increasing sales as cost-effectively as possible. Get expert answers to your most critical questions and watch your sales soar:

- What kind of ads pull the greatest response? - What headings should your business be under, and in which directories? - How much should you be spending? - How can you Bauge how well an ad might work even before you buy? - What common money-wasting mistakes must you avoid?

Détails de l'édition

• Éditeur: Barry Maher & Associates
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0978732103
• ISBN 13: 9780978732103
• Reliure: Broché
• Nombre de pages: 300
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible