In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism - Couverture souple

Kirkpatrick, Jerry

Couverture souple

ISBN 10 : 0978780302 ISBN 13 : 9780978780302

Editeur : Kirkpatrick Books, 2007

Synopsis

In Defense of Advertising is theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.

A propos du livre

À propos de l?auteur

Professor Emeritus of International Business and Marketing at California State Polytechnic University, Pomona (aka Cal Poly Pomona). See blog at https://jerrykirkpatrick.blogspot.com.

Détails de l'édition

• Éditeur: Kirkpatrick Books
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0978780302
• ISBN 13: 9780978780302
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 201
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg